Prosumers (from the English prosumer — producer + consumer) are consumers who actively participate in the creation or modification of the goods and services they themselves use.
Key ideas:
Combination of roles. A prosumer is not just a passive buyer. They are simultaneously both a producer and a consumer.
Active participation. Their role is not limited to purchasing a finished product. They invest their time, knowledge, labor, or creativity into it.
Who are prosumers in practice:
Creators of user-generated content: Bloggers, review authors, forum moderators, participants in wiki projects (for example, Wikipedia). They create an information product that is consumed by the entire community.
